Those of you that really know me know I am more than a graphite artist. I truly love art and if I created a different website for every type of art I work on, there would be so many sites to keep up with that I would get lost. I have decided to keep it narrow. I have one other website called; The Pastel Artist and right now I am trying to decide whether or not if I want to keep that site separated from this one or not. I am leaning toward moving all of my art to Visions In Gray because this is my original name brand and I already showcase my graphite and digital art here, so why not my pastel work too right?
If you look at my portfolio work on the home page you will notice that I have already sneaked in one of my pastel paintings, it is the one of the bird that I did a few months ago. In fact, here is that painting right here.
Visions In Gray is more than just pencil drawings, even when I set out to do a digital painting I will sometimes start out in gray scale to lay out the lights and dark’s. Whether I am working in graphite or color, it all starts out with a vision in a gray scale before the color is added to it with all of the lighting and shadowing. So yes, Visions in Gray is more than just a graphite artist. I wanted to explain this concept so it would make sense to you and this is my reasoning for wanting to consolidate my work into one place, to keep my brand right here.
One of my big influences has been a great artist by the name of Lori McNee. I had purchased a book she has written about online marketing and branding secrets for artists and other creatives. This book goes into great detail about how to brand yourself on your website and through social media. This is a must read for anyone that has a business and a web presence, you can get the book from her website.
What about you? Are you having trouble branding yourself online? Have you spread yourself out with different websites? I would love to hear your feedback.